Lil' Boo was fortunate enough to be accepted into CIFF KIDS in Copenhagen, Denmark. CIFF KIDS stands for the "Copenhagen International Fashion Fair" and it's part of the Copenhagen Fashion week. As a new retailer entered the scene it's a lot of luck as to whether you'll be accepted. As the quality is the highest around and that you'll be along-side the kids mega-brands, we could guess that we were fortunate to be accepted - and for that we are grateful.
Our stall at CIFF Kids
As you can see, essentially it's a big stand that you have to make yourself. It's for three days and it's a way to connect to bloggers, marketing agents and retailers.
At first, the day was slow, and we were situated next to a mega-brand who had booked appointment after booked appointment - it was quite overwhelming to see. But we live and learn - looking it another way, it's a showroom for potential clients to come and see your stuff. So it's not really a browsing affair. Most people are B-lining to a meeting and in no mood to stop for a quick chat. We now know what to do for next time!
That being said, the three days we had there was incredible! We got to network with and meet all kinds of people from the fashion business. For us, and as newbies to the scene, the information and contacts we gathered were immeasurable. We loved telling our story and we realised people liked to hear it.
Most importantly, we realised there was room for our brand in the kids fashion world. The world needs a Lil' Boo and we are going to provide it.
Perhaps the best thing that happened to us, was that Lil' Boo was picked to be part of the Spring/Summer 2018 trend show - as a featured trend. The clothes for the show are picked by one of the CIFF Kids stylists and she was amazing enough to ask us for our caps.
We've never had a design-something-and-see-it-go-down-a-catwalk list item on our bucket list, and so this was definitely a first. It was a bit surreal, and anyone that knows me, knows that tears of joy were streaming down my face uncontrollably.
The CIFF Kids Trend Show - featuring our caps
It is great to get the reassurance sometimes that you are doing something that's working. We get all sorts of reactions when we say we have a company specialising in making caps for kids and babies and sometime people think we are a bit mad doing something with such a specific focus and doing something that doesn't really exist yet - and so to be treated in this manner by CIFF was simply breathtaking.
I would encourage all new brands (except new hat brands of course) to apply for a stand at CIFF - it's a decision you'll not regret.
The line up
CIFF Kids essentials
The hanging hats
Photocredit - magazinekids, photohald, ditte_kk
]]>Finders Keepers is a design fair set in the heart of Copenhagen and this year a blogger @made.by.mee has created a kids and baby section - which will be filled by produce from local and unknown designers - including Lil' Boo!
So, we’ll be showcasing and selling our baby snapbacks, baseball caps and 5 panels in the kids section - and hope to see as many of our supporters and possible!
We are really pleased to be joining this fair and we are really excited to meet the other kids collaborators - of which are mentioned below!
Tante Gorilla, Gamcha, Lille Svend, Majlunds, Knit by TrineP, Svært Fint, Lille Spendabel, BOYISH, COLO COLO, Wooden Makings, Ane Bjørn, Mie Frey, Collect Furniture, Ramn, Little Mighty & Mint, Formvoo,
Details
DATE // 6. - 7. MAY
VENUE // LOKOMOTIVVÆRKSTEDET, KBH
TIME // 10.45 - 17.00 SATURDAY & SUNDAY
TICKETS//
Day ticket: 40 kr in presale // 50 kr in the door
Weekend ticket: 60 kr in presale // 70 kr in the door
Children under 12 years: Free
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As parents to a one-year-old and lovers of urban culture and clothing we went in search of the perfect baby cap for our little. We were surprised to see that we couldn’t find what we were looking for. Most kids and toddler caps on the market at the time were too cutesy, cartoony, or too busy. Also, nothing – repeat nothing, fit. They were all too big and were not fit for purpose – we wanted something simple. It seemed like a simple quest at the time, we just wanted a comfortable, premium, baby snapback that fit and looked relevant.
We quickly realised that there were no baby caps that tracked the current cap trends in the adult skate and urban city scene in the way we wanted– and so, instead of sitting around waiting for someone to do it, we decide to take a leap of faith and create it!
The name was easy – we call ours Lil’ Boo. He’s the heart and soul of our world and the very reason we created these baby caps. The manufacturing process, however, was not so easy. We were turned down by many factories who wouldn’t invest in the moulds required to build such tiny caps. So we did the investing, and found a partner who understood us. We worked for just under a year prototyping and designing a range of baby and toddler caps – the result you can see on our webshop (www.lilboo.com).
"The name was easy – we call ours Lil’ Boo"
The reason we took so long, was because we’ve designed each cap from the ground up and have taken care of all the small details. Take a look at our features on the homepage to see what we’ve included. From top buttons, to claps, to premium fabrics, our baby caps are made with the littles in mind. Our sweatbands are even made from Milk – how’s that for babies in mind? They are super soft to ensure that the littles (1) keep them on and (2) are comfortable. Put simply, they are super lush.
"Our sweatbands are even made from Milk"
We are a week into launch as I write this, and we are so stoked to see how far we have come – we’ve juggled this project in our spare time and its honestly been challenging. We’ve spent very late nights and long weekends getting this to market in time for summer – and we’ve pushed though because, put simply, we love this product, and we hope you do too. Our Lil’ Boo loves them and even has started to say the word “hats” while he points to them!!!! We can’t wait to see the other Lil’ Boos donning our caps.
If you have any questions on any of our caps or for sizing, please don’t hesitate to contact us.
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